Boosted subscription conversions by 60–70% through A/B-tested landing page designs optimized for engagement and clarity

Led design for 4 major product areas across HP Smart and the HP app, impacting over 48 million monthly active users

Created scalable flows for settings, feedback, communication, and device management for consumers and enterprise users

Developed internal Figma systems that enhanced cross-functional alignment and consistency for 90+ campaign asset deliveries